The price you see is the price you pay!
Don't be fooled by the competitor's low prices.
Most of them lure you in and then make ALL their margin in shipping and handling. To get a true comparison, be sure to find out what their hidden shipping and handling costs are. To date, we have not found a single competitor that has a price materially lower than ours.
In the end, we hope that buying from an established company (established 1998) with an excellent record with the Better Business Bureau and thousands of positive customer reviews is worth more than saving a $1.23...this is the largest price difference we've found at the time this was written.